Advertisements are the integral part of humans, aren’t they? We have all grown up watching various advertisements, of all sorts – funny, serious, filled with dark humor and so on. Today, the scenario is completely changed. We are busy in our corporate lives, trying to find the perfect equilibrium between office life and personal life. Every customer that we target is just like us. He travels by metros, trains, and aircrafts as what his job dictates. This is exactly where the best use of digital signage lies. It works two-way – the customer/user gets entertained and your sales experience growth.
WHAT ARE DIGITAL SIGNAGES
The very basic Wikipedia definition of Digital Signage says
Digital signage is a sub-segment of signage. Digital signs use technologies such as LCD, LED and Projection to display content such as digital images, video, streaming media, and information. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings etc., to provide way finding, exhibitions, marketing and outdoor advertising.
You can’t drive down the road, walk into a restaurant, head to an airport, and even go a school anymore without seeing digital signage.
CREATIVE WAY OF USING DIGITAL SIGNAGES IN HYDERABAD
Digital signage is often used as a tool for displaying important brand messages or raising brand awareness. Here are some creative uses that will ensure the optimum usage of digital signage.
Entertainment : Entertained customers are vital for up scaled sale. Almost every office has a waiting room. It is one of the best places to bring digital signage in use. You can replace cable with family-friendly entertainment content and make sure your brand isn’t associated with offensive shows or competitor advertisements.
SALE! SALE!SALE! : Digital signage are a great way to inform your customers about the upcoming sale. It is a tool used to create urgency regarding the latest promotion of the service or product. You can put up digital signages across major roads of the city. It makes people aware of this big step from your side.
PROVIDE INFORMATION TO CUSTOMERS : Knowledge imparting short videos are one of the major usages of digital signage. For example, a dentist office might run a video on the proper way to brush your teeth. Nothing about that leads to direct revenue for the practice, but it does help create a positive brand experience for the customer.
In all these instances, content plays an important role. You should focus on creating original content to yield maximum benefits of digital signages.